Menopause, not just a women’s issue, but a universal phase of life. Every day, in the United States alone, over 6,000 women enter menopause. That’s over 2,000,000 women every year.
Yet our education system fails them.
More than 80% of women were never taught about menopause during their education; medical research continues to overlook it. In 99% of studies on aging, menopause isn't even considered as a factor.
More than 80% of women were never taught about menopause during their education; medical research continues to overlook it. In 99% of studies on aging, menopause isn't even considered as a factor.
Named after the longevity village in Guangxi, China, BAMA equip women transition with confidence by offering awareness, guidance, and a supportive community.
Transition with confidence.
After conducting real-life interviews and thorough research, BAMA decided to step up
—offering bite-sized information, culturally-informed nutrition guidance,
expert-backed education, and community support to help women transition smoothly into their next chapter—stronger, wiser, and more in tune with their bodies.
Insights
User Journey: Kat
Value Proposition
Each person is different, and everyone experiences menopause differently.
Ditch the “One-Size-Fits-All”,
because menopause is personal.
Solutions
Starting with a simple three-minute questionnaire, women are guided toward practical solutions, along with clear explanations of the underlying causes.
Small, tailored adjustments — along with tips and tricks — offer women an easy starting point. Knowing there are actionable solutions, not just suffering in silence, gives them hope.
BAMA’s online community is a space where women find connection and understanding. Menopause isn’t a personal battle or failure — it’s a transition waiting to be embraced.
BAMA Daily Dose delivers bite-sized tips to our subscribers every day—supporting them through menopause, one day at a time, by text or email.
When sleep won’t come, and questions do
—we might be what you find.
Slowly, women will reclaim their power, turning confusion into clarity through lifestyle changes and community support.
Currently, most products on the market focus on telehealth clinics, symptom tracking, education, and supplementation. BAMA fills a gap where others do not.
Business Model
Transition doesn’t have to be confusing and helpless, join us and let’s end the unnecessary pain for all women.
Citation
Hoffman, Jan. "Dr. Mary Claire Haver Wants to Change Menopause Care." The New York Times, 30 Oct. 2024, www.nytimes.com/2024/10/30/well/dr-mary-claire-haver-menopause.html.
Dominus, Susan. "Women Have Been Misled About Menopause." The New York Times, 1 Feb. 2023, www.nytimes.com/2023/02/01/magazine/menopause-hot-flashes-hormone-therapy.html.
Bennett, Jessica. "The Perimenopause Gold Rush." The Cut, 11 Dec. 2024, www.thecut.com/article/perimenopause-gold-rush-healthcare-companies-treatments.html.
Thesis Advisor Amy Wang
A heartfelt thank you to all my interviewees
—your insights were invaluable,
and I couldn’t have done this without you.
Thank you to all my family and friends who’ve supported me throughout this unforgettable journey.